From multi-market digital production to AI ecosystem orchestration. I build problem-solving engines, validate B2B SaaS logistics, and architect technical workflows that scale. Operating from Bali & Jakarta.
A specialized AI consultancy building custom workflows. Developed afewlikes.com—a proprietary LLM-driven system that synthesizes unstructured digital data to optimize client ad spend and predictive intent pipeline tracking.
Spearheaded the conceptual pivot from a D2C catering model to a B2B SaaS logistics enabler. Designed validation MVPs and AI-assisted meal planning modules.
Database architecture and localized SEO search mechanics built for a comprehensive educational directory engine.
An automated travel discovery and itinerary engine prototyping user curation loops and programmatic search.
Directed end-to-end digital marketing, revenue tracking systems, and regional hospitality logistics across Bali and Jakarta.
A selection of past production and strategy work from my agency tenure, demonstrating long-term experience in cross-functional leadership, global brand execution, and high-level stakeholder management.
Following a decade of award-winning digital production with agencies like GroupM and Papua Inc, I shifted focus to independent venture building. This "Strategic Independent Phase" allowed me to exercise full-cycle product ownership without corporate boundaries.
From prototyping LLM sentiment analysis tools to managing multi-regional hospitality cash flows, this phase honed my agility far more than a traditional linear path could.
My approach is systems-driven: I don't just execute campaigns; I architect the engines that power them.
Whether through custom AI module prototyping, B2B SaaS logistics validation, or enterprise digital strategy, my goal is always to move past vanity metrics and design operational frameworks for sustainable, scalable performance.